About Me

[GotPop] is a Popular Culture website and Blog created by Linguist and Popular Culture scholar Joe Trotta.


10944879_10153362604433149_9053623362250687314_oJoe is an expatriate American who has been living in Sweden since 1986; at present he is an associate professor of English Linguistics at the Department of Languages and Literatures, University of Gothenburg, Sweden. Joe’s early research focused primarily on theoretical approaches to English grammar and syntax, but over the past ten years his work has shifted toward the use of English in popular media. Most of Joe’s recent publications deal with issues of identity and linguistic representation in different Popular Culture channels such as TV dialogs, music lyrics, ads, tabloids, online games, social media, etc.  His research in this broad area is best characterized as an interdisciplinary combination of sociolinguistic and grammar theories with elements of media studies and cultural studies.

Joe is the coordinator of the Popular Culture research profile at the Department of Languages and Literatures at the University of Gothenburg – the [GotPop] website is intended as a form of public outreach for the profile. Regardless of academic affiliations, Joe is solely responsible for the information and content of this website.


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